There have been a lot of things said in regard to buying a diamond. Because of the Kimberley Process, 99.8% of diamonds are now certified conflict-free and there is much greater accountability and transparency in the diamond industry. The increased commitment to ethically and sustainably mined gemstones has changed the diamond trade for the better. Nowadays, when you purchase a natural diamond you are helping communities keep local residents and indigenous people employed in well-paid jobs that come with healthcare and other benefits like education. However, it’s important to make sure you are purchasing your natural diamonds from a reputable jeweler. According to Zippia, there are 45,792 jewelry store businesses in the U.S. as of 2023, but unfortunately, not all of them are ethical. At Enhancery Jewelers, we always conduct business with social and environmental awareness. Call our team today if you're looking for diamond rings in San Diego, CA.